What is Spotlight?

Spotlight is an advertising platform developed by GLS that allows companies to advertise on its high-traffic Track & Trace page . This page has a huge number of daily visitors. The guaranteed high visitor numbers and retention value therefore make this page a very attractive advertising opportunity!

What are the benefits of Spotlight?

Millions of visitors per year
Full-screen advertising
Total exclusivity, no need to share advertising space
Different formats for different types of campaigns
Advanced targeting with cookie independence
GDPR-compliant

Partnering with GLS through Spotlight gives us the opportunity to engage with GLS recipients at a relevant time

Vincent Linssen, Partnership Lead at Verisure

How does Spotlight work?

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1. Choose your target audience

Decide where your ads should be visible: only in the Netherlands, Germany, or both countries. In addition, you can choose whether to show the ads on mobile devices, desktops, or both platforms.

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2. Design your ad

Customise your ad. Use your own design team or work with GLS to create an attractive and effective ad that suits your target audience.

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3. Evaluate your results

Easily track your campaigns with our clear reports. Get insights into the reach, interactions and impact of your ads. So you can continue to optimise for maximum success.

  • Customer

    100,000

    Visitors per day
  • 4%

    Click through rate on mobile
  • 7%

    Click through rate on desktop
  • 150

    Times more engagement than a digital banner ad

Put your brand in the Spotlight!

Want to raise awareness of your brand or message in a unique and effective way? Contact us today to find out more about Spotlight. Our team is ready to answer your questions and create a customised campaign together. Find out how to reach your target audience through GLS's high-traffic Track & Trace page.

Want to know more? Get in touch!

Frequently asked questions

What kind of ads are supported?

Spotlight supports full-screen ads that display optimally on both desktop and mobile. These ads are carefully integrated into our Track & Trace page to ensure a pleasant user experience.

Our Track & Trace page attracts millions of visitors a year, partly because visitors come back multiple times to track their parcel status. This guarantees a large and relevant reach for your advertising campaign.

Yes, Spotlight offers exclusive ad spaces so that your ad stands out without competing banners. Contact us to discuss availability and options.

The rates for Spotlight campaigns depend on several factors, such as the duration of the campaign, the reach (Netherlands, Germany or both countries), and the chosen ad format. As every campaign is unique, we are happy to make a customised proposal. Contact us for a no-obligation quote that perfectly matches your needs and goals.