GLS starts rebranding in the US
The first vehicles with the GLS logo are in use on the US West Coast, marking the start of the GLS programme to rebrand its subsidiaries Postal Express and GSO.
It is intended that all vehicles will bear the GLS logo by the end of 2020, which is when the rebranding process is scheduled for completion. In the coming months, the GLS-branded fleet will increase to about 100 vehicles. These will primarily be deployed in the northwestern states of Idaho, Oregon and Washington – where the company previously known as Postal Express has now been fully incorporated into the GLS brand.
It is intended that the GLS vehicles will increase brand recognition of the European parcel company in the western United States. Due to the takeovers of Golden State Overnight (GSO) in October 2016 and Postal Express in April 2017, GLS serves the states of Arizona, California, Idaho, Nevada, New Mexico, Oregon and Washington. With two hubs and 48 depots, GLS offers CEP and freight services in these seven states.