New visual identity

What changes?

Change is an inevitable part of life that must be faced. In our case, the key reason for change is the need to improve how we communicate our values and what we stand for.

Our logo

→ It is fresher, simpler and modern and reflects what we stand for

Our colours

→ Our blue is more friendly and does not look like from a navy magazine anymore

Our tone of voice

→ We love our job and fromnow you´ll see that in our tone of voice

Our slogan

→ "Parcels to people" added to our logo describes what we believe, that parcels are as importat to us as to our customers

What remains unchanged?

Our customers are an integral part of us and our mission is to meet their needs and wants, whatever they may be.


→ New or old logo, we are still GLS and the quality of our parcel services remains on the same high quality level

Personal approach

→ We believe, that the most importat parcel in the world, is the one you´re waiting for.

International network

→ GLS has a new look all over Europe, but the quality of our international parcel network remains unchanged.

Short delivery times

→ It is still us, we are GLS and the new logo does not change anything about the fact that the ligning fast parcel delivery is our priorty.

Download the new GLS logo

Get the new GLS logo for the shoppoing cart of your e-shop so that everyone knows who takes care of their parcels.

New look of the GLS ParcelShops

We´re unifying our complete look and that inclued the GLS ParcelShop logo. You´ll see that next time you visit one of our ParcelShops!

Download the new GLS ParcelShop logo

Do you offer in the shopping cart of your e-shop direct parcel delivery to GLS ParcelShop? Download the new logo for the correct description of this method.